My name is Yusuf Elsaadi, and I am a visual artist and creative director based in London.

With over 20 years of experience in media and the creative industry, I have worked across promo production, television design, animation, photography, and video, driven by a strong passion for image-making.

I specialise in establishing creative departments for international broadcasters, leading teams of designers and producers, and shaping channel branding from its early stages. My expertise lies in fostering creative environments that deliver innovative solutions and art direction.

My work spans diverse creative fields, including: International documentary and film festivals, branding campaigns

music events and public art installations.

Collaboration and teamwork are central to my process. I thrive on transforming concepts into compelling visual experiences, working closely with directors, producers, musicians, animators, designers, and illustrators to bring ideas to life.