My name is Yusuf Elsaadi and I’m an art director based in London.

With over 20 years of experience, I have been fortunate enough to work across the media and the creative industry including promo producing, television design, animation, photography and video. I have a passion for image making in all its forms.

I enjoy being hands on and a team leader.

I specialise in launching creative departments for international news broadcasters and setting up teams of creative designers and producers. My involvement starts at the early stages of channel branding. Helping to set up a creative environment in which to deliver creative solutions and art direction to the channel.

My passion for creative image making has led me to explore art and design in various aspects of the creative industry where I have produced and directed projects in the following areas:

International documentary film festivals

Animation festivals

Branding campaigns

Music events

Art installations for public events

I believe in teamwork and collaborative motivation in the creative process. A real drive to create original images and to deliver and translate concepts into real experiences. Working with musicians, animators, illustrators, directors in collaboration with clients.

Technical skills:

DaVinci Resolve

Adobe Photoshop

Adobe Illustrator

Adobe Premier Pro

Adobe After Effects

Capture one

Ableton Live

Canon DSLR & mirrorless system

Directing, Filming, lighting